Udeme Ufot (MFR)
World class brand specialist

“Nobody counts the number of ads you run; they just remember the impression you make.” – Bill Bernbach.

Udeme Ufot is the Akwa Ibom-born advertising guru known for creating some of the most captivating advert concepts Nigeria has ever seen, including the popular Guinness TV commercial “My friend Udeme is a great man”,. His duty it was to brand Governor Udom Emmanuel’s communication campaign “Dakkada” for the Akwa Ibom State Government.

Ufot is the Group Managing Director of SO&U, one of Nigeria’s most influential advertising agencies, affiliated to Saatchi & Saatchi, a global advertising agency. He has occupied various leadership positions in the marketing communications sector including President of the Association of Advertising Practitioners of Nigeria (AAPN) and Chairman of the Advertising Practitioners Council of Nigeria (APCON). He is a fellow of AAPN and National Institute of Marketing of Nigeria (NIMN).

His awards of recognitions and achievements include a Lifetime Achievement Award by Marketing Edge brand magazine and his Group’s Gold Award at the annual African Cristal Festival Awards in Marrakesh, Morocco in 2018.

A holder of the national honours of Member of the Federal Republic (MFR), Udeme is a volunteer and supporter of various causes. He is chairman of LEAP Africa, the Nigerian Economic Summit Group and Special Olympics Nigeria (NESG). He is also the former president of the Lagos Business School Alumni Association and a facilitator at FATE Foundation. Here’s to a great son of Akwa Ibom.

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